It's not all that uncommon for someone to change their last name,
perhaps when they get married, or become a famous movie star. But one
US entrepreneur had a different reason to change his name. He has
agreed to a new identity for a year to whatever name the highest
bidder wanted in an online auction.
So 30-year-old Jason Sadler from Florida will become Jason
HeadsetsDotCom on January 1 after the website Headsets.com agreed to
pay Sadler $45,500 to legally change his name. "Throughout my life
I've had three separate last names, none of which have carried any
real meaning for me or my sense of identity," Sadler said on his
website, buymylastname.com.
"So earlier this year when my mom let me know she'd be going through a
divorce, it occurred to me that shedding my last name might actually
make a lot of sense for me," said Sadler, who was then inspired to
sell his last name through an online auction that allowed any company
who wanted their business name as his new last name to submit a bid.
on November 1 and ended on Wednesday at midnight, with the highest
bidder being Headsets.com, which states on its website that it is
America's leading provider of office telephone earpieces. Sadler said
on his website that he "will now become a walking, talking billboard"
for the company, and is "ready and willing" to expand upon any further
marketing ideas for an additional cost.
"We've done some wacky marketing things ourselves in the past," Mike
Faith, president of Headsets.com, told CNN about Sadler's idea that he
said is a perfect fit for the company. Twenty-five businesses
participated in the auction, with Headsets.com and PawnUp.com battling
it out until the very end.
Sadler said he will donate 10 percent of the money earned from the
auction to a non-profit organization called Cheerful Givers, which is
committed to giving less fortunate children gifts on their birthdays
and holidays. He will use the rest for future marketing ideas.
Self-branding is not a new concept for Sadler. In 2009, he started an
advertising campaign where he raised more than $66,000 by wearing
different company t-shirts.
Read more:-http://ibnlive.in.com/news/us-30yearold-man-gets–45500-to-change-last-name/310547-2.html
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