Facebook Inc launched a smartphone app on Tuesday that will allow consumers to exchange disappearing photos and videos without requiring Facebook accounts, the Internet company's latest effort to develop mobile services beyond its core social network.
The new app, dubbed Slingshot, allows users to sign up for the service with their mobile phone number and connect with friends in their phone's contact list or, if they want, by finding their Facebook friends.
Photos on Slingshot disappear from users' phones shortly after they are viewed, reflecting a growing anxiety about privacy in the age of Internet social networking.
Facebook's release of Slingshot comes as a new crop of mobile messaging services gain popularity and threaten to draw younger users away from Facebook's 1.28 billion-user social network.
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